Odyssey’s biggest hits have tended to tick the same boxes: alignment that resonates, groundbreaking inserts, a price in the heart of the current putter market and tour usage that sends amateurs into shops asking for it by name.
Harry Arnett, who brought outside-the-box brand-building to both TaylorMade and Callaway for more than a decade including an unscripted talk show and corporate documentaries that turned golf marketing into entertainment, is coming back to Callaway as its new chief brand officer. Lingering in the golf space as the CEO and co-founder of Municipal, the apparel Read more…
Four days after Good Good released a promotional video that included footage of a man shoving a woman to the ground over a new driver, Callaway announced overnight that it is cutting ties with the YouTube social media influencers.
When Callaway partnered with the YouTube golf content creators Good Good in early 2023, it was hailed as “marketing gold.” But a promotional video for the special Good Good version of the company’s new Quantum driver may have turned that relationship into a lead balloon.
As more manufacturers lean into face technology, Odyssey set out to create something distinct to complement its new Ai-Dual and Ai-Dual Square 2 Square families.
Callaway’s Quantum fairway woods are built to protect performance on imperfect strikes, particularly low-face contact, while the Quantum hybrids are designed as true long-iron replacements.
The five different Callaway Quantum drivers may look like the most complex array of offerings for a new driver family, but it’s the three-piece face design that heralds a complexity that easily is the most ambitious in the company’s four-decade history.
Callaway’s latest line of game and super-game-improvement irons – Quantum Max, Quantum Max OS and Quantum Max Fast – share a host of common technologies yet are geared towards specifically different audiences.
The next generation of Chrome series golf balls launches with a distinctive upgrade in a stronger, stiffer mantle layer designed to boost initial ball speed throughout all three models in the line.
Australian Golf Digest
