Srixon UltiSoft balls: What you need to know

As the lowest compression ball in Srixon’s extensive line-up, UltiSoft offers players an excellent balance of feel and playability, with dynamic power off the tee and softer feel around the greens.

Srixon reveals all-new AD333 ball

Available in Pure White™ and Tour Yellow™, the AD333’s high-performance design delivers exceptional feel and distance.

Bridgestone Tour B golf balls: What you need to know

Bridgestone’s latest version of its Tour B line of golf balls offers four versions: the X, XS, RX and RXS. Each uses what the company refers to as “Reactiv X”, which combines impact modifiers the company refers to as “Reactiv iQ” with a denser mid-layer to alter the performance attributes of each ball.

Titleist AVX golf balls for 2024: What you need to know

The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and lower-spinning counterpart compared to the company’s flagship Pro V1.

Titleist Tour Soft, TruFeel balls: What you need to know

Although best known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of a filet mignon dinner per dozen. That’s where the Tour Soft and TruFeel models come in.