Distance measuring devices have become standard issue equipment for average golfers, state amateur events and even R&A and USGA competitions. Now, it seems the US PGA Tour might be ready to join the trend.
At Bay Hill during the Arnold Palmer Invitational, we noticed a couple of interesting stampings on a pair of Cobra wedges. Unlike the names and nicknames that tend to be marked on these clubs, these clubs appeared to be more of an endorsement for car services as one wedge was marked “Lyft” and the other “Uber”.
The new Futura line is the next evolution of Scotty's high-tech "wings and things" line, while the Select Newport 3 reinforces the iconic, tour-validated and performance-driven legacy of the Select line.
The idea, somewhat similar to a 2011 proposal from Ping’s chairman John A. Solheim, would be to tailor golf balls to golfers or courses so golfers with different distance capabilities could play together from the same tees or compete on certain courses that would play more true to their original heritage for today’s longer hitters.