The phone started ringing early and often on Monday morning. It’s a sound J.J. Van Wezenbeeck, Titleist’s director of player promotion, has become accustomed to hearing every May when new product is released.
There are some things that are certainties. Death, taxes and the biennial tour debut of Titleist irons, the latest of which occurred today at the PGA Tour’s Charles Schwab Challenge and DP World Tour’s Soudal Open.
A crucial club for Harman all week was the lone non-Titleist stick in the bag – a TaylorMade Spider ZT – a putter with zero torque that Harman just put in play.
The Titleist GT1 line-up of driver, fairway woods and hybrids continues the idea of bringing the technology of the mainstream line-up to players who are looking for more help with clubhead speed, forgiveness and higher launch.
The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and around the greens.
Campos is the rare winner that did not dominate from tee to green (he ranked T-49 in greens in regulation) but rather relied heavily on his short game.
It has been two years since the last models were introduced and while the company, as per its custom, is mum on details at this time, it is part of its long-held seeding and validation process with its players.