Matt kendrick

August 28th, 2026

Callaway severs ties with Good Good, commits $1.4 million donation to domestic violence charities

Four days after Good Good released a promotional video that included footage of a man shoving a woman to the ground over a new driver, Callaway announced overnight that it is cutting ties with the YouTube social media influencers.

August 26th, 2026

Callaway, Good Good CEOs offer second round of apologies for marketing video showing woman being shoved to the ground

Both Callaway’s Chip Brewer and Good Good’s Matt Kendrick used words that suggested the video was not consistent with how other actions have supported a more inclusive approach.

October 21st, 2025

Golf influencer brand hits the big leagues, will sponsor PGA Tour event

The tournament at Omni Barton Creek Resort & Spa’s Fazio Canyons course in November 2026 will be the PGA Tour’s first partnership with a digital-first golf brand.