Harry Arnett, who brought outside-the-box brand-building to both TaylorMade and Callaway for more than a decade including an unscripted talk show and corporate documentaries that turned golf marketing into entertainment, is coming back to Callaway as its new chief brand officer. Lingering in the golf space as the CEO and co-founder of Municipal, the apparel Read more…
Four days after Good Good released a promotional video that included footage of a man shoving a woman to the ground over a new driver, Callaway announced overnight that it is cutting ties with the YouTube social media influencers.
Both Callaway’s Chip Brewer and Good Good’s Matt Kendrick used words that suggested the video was not consistent with how other actions have supported a more inclusive approach.
Callaway’s Quantum driver is put through Golf Digest robot testing against Paradym Ai Smoke and Elyte models, revealing how face technology has evolved and whether the newest release is worth the upgrade.
Callaway’s Quantum fairway woods are built to protect performance on imperfect strikes, particularly low-face contact, while the Quantum hybrids are designed as true long-iron replacements.
The five different Callaway Quantum drivers may look like the most complex array of offerings for a new driver family, but it’s the three-piece face design that heralds a complexity that easily is the most ambitious in the company’s four-decade history.
Callaway’s latest line of game and super-game-improvement irons – Quantum Max, Quantum Max OS and Quantum Max Fast – share a host of common technologies yet are geared towards specifically different audiences.
The next generation of Chrome series golf balls launches with a distinctive upgrade in a stronger, stiffer mantle layer designed to boost initial ball speed throughout all three models in the line.
The putter brand that’s owned the No.1 spot on tour for a quarter of a century is pushing its zero torque concept forward – literally – with a design built to help golfers set up square, aim square and stay square throughout the stroke.
Australian Golf Digest
