The latest iteration of Bridgestone’s e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data gleaned by the four-million-plus ball fittings conducted by the company.
While Woods has been on staff with Bridgestone since 2016, his Nike golf balls dating back to the early 2000s were also made by Bridgestone, something he confirmed in the latest contract announcement.
Golf Digest equipment editor E. Michael Johnson had the opportunity to ask Woods about his ball-testing process, how he mimics tournament conditions when practising at his home in Florida and where amateurs are missing the mark with their ball choice. Here’s what Woods had to say.
Bridgestone’s latest version of its Tour B line of golf balls offers four versions: the X, XS, RX and RXS. Each uses what the company refers to as “Reactiv X”, which combines impact modifiers the company refers to as “Reactiv iQ” with a denser mid-layer to alter the performance attributes of each ball.
The second iteration of the e12 Contact employs a “Contact Force” dimple that features a raised area in the centre that results in more contact with the clubface at impact than traditional dimples.
The genesis of the switch is that Woods was getting some questions from his team about the Tour B X and wanted to be able to speak intelligently about the differences.
Want to get ball fit like Tiger? Bridgestone Golf makes it easy with its innovative VFIT system. All you have to do is grab your phone and a friend. Elliot Mellow explains…
We caught up with Bridgestone Golf’s Marketing Manager (Golf Balls), Elliot Mellow, to chat about the new Tour B range of balls coming to Australia in 2020.
Australian Golf Digest
