The TaylorMade Qi10 family of drivers, the third generation to feature a face made of carbon composite, further unlock the lightweight material’s potential.
The Cleveland Launcher XL 2 drivers, including standard and draw models, push the boundaries of the rules that limit size to create more forgiveness through extreme perimeter weighting.
Callaway’s three new tour-level balls reveal new strides in speed thanks to an improved core formula, and in aerodynamics thanks to a new dimple pattern.
Fundamental to each of those offerings are the unique face designs that maximise distance and ball-flight needs for four distinct golfer groups, ranging from tour players to grandparents.
The Callaway Paradym Ai Smoke family of drivers feature four distinct faces designed through big data, machine learning and artificial intelligence, all fuelled on the details of some 250,000 swings of golfers of all types.
It’s nearly a certainty that fitting works for all golfers. It’s almost nearly as much of a certainty that the process in club fitting requires a time commitment. But technology is doing its part to make the path to your potential a little shorter. We’ve seen great strides made in shortening the club fitting process Read more…
Odyssey borrows some of the variable face thickness ideas generated by artificial intelligence that have fuelled the driver designs of parent company Callaway in recent years to re-imagine how its putterfaces might work.
Going on 25 years, Golf Digest has been stressing the value of getting fit for your clubs. Now, the latest research suggests most serious golfers are listening. That’s true across all ages and handicaps, according to numbers just released from Golf Datatech’s semi-annual study of the attitudes and usage of serious golfers. One of the Read more…
Smash factor is one of those terms like all-you-can-eat buffet. It sounds like it means something. And it does. But just not what you think, and not nearly as important as it’s slightly ostentatious name might lead you to believe. This is particularly true when it comes to understanding which irons are the best for your game.
Golf Digest has studied the importance of launch angle for the better part of the past two decades, and every time we find that average golfers could benefit greatly from increasing their launch angle.
The new Mizuno ST-G driver features the compact pear shape and deep face that better players naturally gravitate to, but it expands the range of appeal through enhanced adjustability, the increased flexibility in the face fuelled by a new beta rich, lighter and stronger titanium alloy and the low-spin effects of a weighted through-slot in the sole.
Cobra debuts the latest version of its Air-X line of clubs, including drivers, fairway woods, hybrids and irons designed with lighter weights to appeal to more moderate swing speeds.
WHAT YOU NEED TO KNOW: Tour Edge launches a new installment of its Template putters, a collection of classic shapes cast from soft 304 stainless steel and each featuring a milled face and friction grooves. There are seven new shapes in the series, among them a heel-toe weighted Anser-style blade, a parallel-winged mallet, a clamshell Read more…
While the industry has fully embraced iron lofts that in some cases are two and three clubs stronger than they were a generation ago, making them work for you ultimately requires re-thinking the make-up of your iron set.