The Ping PLD Milled line-up expands to include two classic Anser blade additions (notably Tony Finau’s Anser 2D) and three mallets, including the DS72 model that Viktor Hovland used on his way to winning the FedEx Cup last year.
The Tour Edge Hot Launch 524 series of woods once again brings together the company’s highest levels of technology, borrowed from the top innovations in its Exotics line-up, to a more budget-conscious consumer with drivers, fairway woods and hybrids that in some cases are half the going rate of many popular models.
When Costco raised the profile of its interest in the golf business by introducing a line of irons late last year under the Kirkland Signature name with hollow construction and multiple materials, its price point and design claims drew immediate interest, much like its golf balls in recent years. While the iron quickly sold out Read more…
WHAT YOU NEED TO KNOW: L.A.B. Golf’s new DF3 mallet putter is a reimagined and gently downsized version of the company’s original Directed Force putter that established the idea of “lie angle balanced.” The arrangement of sole weights in the extremely perimeter weighted design, the orientation of the shaft in the head and the angled Read more…
Arccos, the GPS-driven stat-tracking system that essentially has become the ShotLink for average golfers, has found a new way to make its recording of in-round shots and stats more seamless than ever. The new Link Pro further miniaturizes the stat collection process with a device small enough to get lost in your front pocket. The Read more…
With eight models in each line, the putters all feature faces with LA Golf’s descending loft technology, where the loft changes from four degrees at the top of the face to one degree at the bottom of the face to ensure the same ideal launch angle for consistent forward roll.
The Titleist Scotty Cameron Phantom line of putters for 2024 features 10 fresh takes on several familiar shaped modern mallets milled from 303 stainless steel with lightweight 6061 aircraft aluminium flange and sole plate components.
WHAT YOU NEED TO KNOW: The Never Compromise Reserve line of putters bring together the precision of a milled collection of putters with the precision of a fitting system driven by the imperative of getting each player in the ideal length through a simple measurement that dates at least to the ancient Greeks, specifically the Read more…
The Mizuno ST-Max 230 line-up of driver, fairway woods and hybrids makes the commitment to the largest footprints in company history in their respective categories.
The HB Soft 2 putters present a family of nine affordable models that feature different shapes geared to different stroke type, but their most important feature again is the complex variably milled faces.
The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and lower-spinning counterpart compared to the company’s flagship Pro V1.
WHAT YOU NEED TO KNOW: The Edel Array family of putters on the surface include one blade and three mallets but literally encompass thousands through an array (get it?) of custom fitting options. Those choices include different aim and alignment guides, hosel configurations, head weights, counterbalance weights and grip sizes. The belief is that dialing Read more…
WHAT YOU NEED TO KNOW: The Evnroll NeoClassics line of putters reflect five of the company’s more familiar mallet and blade shapes, but most importantly offer a new take on the trademark grooved face insert that provides more consistent forward roll and tighter directional dispersion, as well. These new but familiar models, including the ER2 Read more…
The Cobra Darkspeed fairway woods and hybrids use an L-shaped face that wraps around the front of the sole combined with an internal weight bar that’s suspended like a bridge low and forward in the head to create the ideal blend of high launch and low spin with more speed all across the face.
The PXG 0311 Black Ops drivers, fairway woods and hybrids look to improve performance (higher launch, lower spin, more distance) through new designs made possible in large part by new alloys in titanium and high-strength steel that make these faces more efficient than past versions in the company’s line.
WHAT YOU NEED TO KNOW: The XXIO 13 lineup of driver, fairway woods and hybrids stays true to the high-end brand’s commitment to enhancing the distance potential for moderate swing speed golfers. Among the noteworthy initiatives besides its ultralight shaft and overall lighter total weights, these woods feature upgrades to the face structure (known as Read more…
The Ping G430 Max 10K, the latest in a long lineage of forgiving drivers from the company, arrives as the company’s driver with highest measured moment of inertia.
The TaylorMade Qi10 hybrids feature three different shapes with three distinct kinds of internal weighting to answer the needs of different player types.