With the best tour players throwing a game-improvement iron in their bags, it got us thinking: Should everybody start opting for more forgiving irons, and specifically, is there any real reason for a regular golfer to game players irons? First, let’s remember what players irons are for our purposes. In terms of how we produce Read more…
PGA of America president John Lindert said the quiet part out loud when it comes to the golf ball rollback that the R&A and USGA have slated to take effect in 2028: namely, that average golfers might not abide by it. At least initially.
I don’t think we talk enough about Brooks. Not the “brothers,” though I am in need of seersucker and a particularly sporty rep tie. No, not “Garth” or even “and Dunn,” even though both country-music legends would seem ideal for a major championship played in a state famous for consuming distilled spirits surrounded by “friends in Read more…
The new Cobra LIMIT3D irons will break new ground as the first commercially available clubs made completely through additive manufacturing, or what’s known as three-dimensional (3D) printing.
Bob Parsons, the 73-year-old billionaire behind PXG, the golf upstart brand that has become an industry stalwart in its decade of existence, likes to say that luck and a guardian angel have been integral parts to his success. The biggest hits in his career include selling his microcomputer software company Parsons Technology to Intuit for Read more…
Two of the biggest players in the grip market will now be as close as an interlocking grip. Superstroke, the leader in putter grips for the better part of the last decade, announced Monday that it has purchased Lamkin Grips, the venerable family-owned rubber grip manufacturer that started nearly 100 years ago when it essentially Read more…
WHAT YOU NEED TO KNOW: Snell Golf launches three new urethane-cover balls—Prime 2.0, Prime 3.0, Prime 4.0—to cater to three different levels of play. Rather than breaking down the universe by swing speed or driver distance, the three balls can be sorted by a player’s typical 7-iron distance. While all balls feature a new cross-linked Read more…
The new, sleeker P•UDI and wider-soled P•DHY aim to replace the long irons, hybrids or high-lofted fairway woods in the bag by offering a flatter, more penetrating flight, but still exhibiting the ball speed of a flexible-face iron.
Sometimes the best instruction is so simple it could teach a reasonably intelligent dog to execute a high draw (see the molded grip), and sometimes, especially in the modern era of deep-dive analytics and motion-capture animation, you need a Ph.D. in biomechanics and physiology just to begin to formulate words to describe what you think Read more…
WHAT YOU NEED TO KNOW: Vice Golf, the one-time small, discount direct-to-consumer ball company that has gone on to become an edgy lifestyle brand with a global presence, launches its newest collection of golf balls. The group includes three new multilayer cast urethane-cover models covering a full range of swing speeds, as well as two Read more…
WHAT YOU NEED TO KNOW: TaylorMade launches its new Team TaylorMade Junior platform of starter sets for kids, which includes three options for boys and girls 12 and under. The three sets include a unique bag and three different unisex collections of four, five and seven clubs, respectively. PRICE: Size 1 (ages 4-6, four clubs, Read more…
Things change. “Streaming services now command a greater share of viewers than cable …” “The Iowa-UConn women’s national semifinal drew 14.2 million viewers … more than any World Series game last year, any NBA Finals game last year, and every Daytona 500 since 2013 …” “Chick-fil-A makes a major change to its beloved chicken …” Read more…
TaylorMade’s new BRNR Mini Driver Copper, the latest driver that isn’t a driver (and fairway wood that isn’t a fairway wood), debuts with looks, logos and colours that evoke the company’s 1990s aesthetics.
With one of the sweetest swings in the sport, the kind that leave her male counterparts on the PGA Tour awestruck, why is Nelly Korda using a driver that seems to be made for choppers?
DeChambeau’s video may have done more to settle the debate squarely in the corner of supporting a rollback than any statement made by the game’s governing bodies in the past quarter of a century.
WHAT YOU NEED TO KNOW: Wilson launches its next iteration of its affordable Infinite putter line with nine models that tout a three-line alignment feature on the flange. The theory is the thicker center line running the length of the flange framed by thinner lines the width of the ball provide a clearer sense of Read more…
The fascinating thing about Bob Vokey, the wizard of wedges who is 84 and still works out despite the aggravation of four back surgeries, isn’t how much he knows about the most underappreciated and misunderstood club in our bags. It’s how enthusiastic he remains when it comes to learning more from you—whether you are a Read more…
To explain the importance of Alastair Cochran to the present-day understanding of the science of golf—ball, club, swing, statistics, strategy and all things in between—would be like trying to adequately encapsulate the impact Alfred Hitchcock played on film, or Alan Turing on computer science, or Johan Cruyff on modern soccer. Everything that matters that we Read more…