There is a natural tendency when looking at the universe of golf clubs in a particular category to see a sea of sameness. That confusion can lead to uncertainty, inactivity and even disinterest. But at its core, assuming all clubs are basically the same is a poor business decision. Choosing not to upgrade your game Read more…
WHAT YOU NEED TO KNOW: The new Honma Beres 10 lineup of driver, fairway woods, hybrids and irons continues the company’s legacy of luxury golf club design that mixes gold accents and traditional Japanese art techniques with equipment technology that involves multiple high-flexing titanium and steel alloy faces, subtle draw-bias and ultralight components. The series Read more…
The Wilson Dynapwr Max+ pushes the company’s driver lineup to a new model with the highest rating for stability on off-centre hits (moment of inertia) than any driver in company history.
It was another year of crowded aisles and sustained enthusiasm for the golf industry at this week’s annual PGA Show in Orlando. The game’s business leaders and those hopeful to cash in on the golf’s consistently buzzy momentum gathered on the heels of the latest National Golf Foundation report that highlighted an unprecedented eighth straight Read more…
The decision by the R&A and USGA to revisit the timeline for the ball rollback, and the timing of the announcement on the Friday before the annual PGA Show in Orlando, was not a coincidence.
The Cobra 3DP Tour putters, a range that includes a blade and five mallets, evolves the company’s additive manufacturing process for putter construction to incorporate multiple materials surrounding a weight-saving 3D-printed nylon crown structure with stainless steel and tungsten for increased stability for better strokes, better impacts and more consistent roll.
When you’re looking at almost 27,000 shots, it’s easy to get lost in all the numbers. That’s why for this year’s Hot List we brought in the expertise of our team of scientists to quantify the performance differences that our players were seeing. Their conclusion: The differences are not vast, but they provide subtle clues Read more…
The Bridgestone Tour B family of golf balls gets a boost in speed from a new mantle layer material that adds greater density to maximise the core’s resiliency. As has been the case for nearly two decades, the line-up will feature four models.
WHAT YOU NEED TO KNOW: The Bettinardi BB Series, the classic one-piece milled shapes that have been the touchstone for the company’s putter line for more than two decades, takes a modern technology step forward for 2026. Each model sports a redesigned milling pattern on the face that features a range of variable depths and Read more…
This latest announcement indicates that golf’s ruling bodies are considering comments to do away with the two-year interim period, implementing the rollback rule for both elite golfers and average golfers starting in 2030.
The five different Callaway Quantum drivers may look like the most complex array of offerings for a new driver family, but it’s the three-piece face design that heralds a complexity that easily is the most ambitious in the company’s four-decade history.
The Cobra OPTM family of drivers looks to take a new step toward enhancing stability and forgiveness through special shaping and balanced internal weighting for more consistent distance and dispersion.
The new TaylorMade Qi4D family of drivers (Qi4D, Qi4D Max, Qi4D Max Lite, Qi4D LS) aim to manage the complicated challenges of faster ball speed mixed with forgiveness and aerodynamic speed.
The Mizuno JPX One fairway woods and hybrids look to improve ball speed through new high-strength steel faces and a redesigned channel in the front part of the sole that looks to boost flexing on heel and toe mis-hits.
The new Mizuno JPX One drivers find a way to generate more ball speed by combining a thinner titanium face with a polymer “nanoalloy” coating that increases the strength and bending properties of the titanium at high-speed impacts to create better resilience than typical titanium face inserts for better energy transfer.
The next generation of Chrome series golf balls launches with a distinctive upgrade in a stronger, stiffer mantle layer designed to boost initial ball speed throughout all three models in the line.
Mizuno’s M.Craft City Series putters comprise four traditional blade and mallet looks with each head forged from the same mild carbon steel (1025E Select) as the company’s famous irons, including the feel-enhancing copper underlay.
WHAT YOU NEED TO KNOW: For the new Honma TW777 lineup of drivers, fairway woods, hybrids and irons, more distance comes from new sole designs, fasters faces, breakthrough materials and even subtle visual tweaks that can work for golfers across a range of ability levels. The collection includes two new drivers and a mini-driver that Read more…
The new XXIO 14 line-up of woods and irons, again with a lightweight construction geared to those with moderate swing speeds and smoother tempos, is the company’s most expansive yet.
WHAT YOU NEED TO KNOW: SeeMore’s latest SKx and SBx mallets mark the company’s first full foray into the realm of “zero torque” putters by combining the familiar aim and alignment features with new internal weighting that puts the head in a toe-up position for more stroke consistency. PRICE: $425. Head weight: 355–375 grams. Loft Read more…
Australian Golf Digest
