WHAT YOU NEED TO KNOW: Tour Edge gets in on the “zero-torque” putter design trend with the launch of its Zero T line of four mallets. Each of the four wide-body, high-stability designs feature a shaft position that joins the head at the location of the center of gravity. The intent is to produce a Read more…
The switch to a two-year launch cadence for its woods lineup likely will mark the first year since 2001 that the company has not launched a new driver.
The Titleist GTS fairway woods feature more composite than in past models with the lightweight piece wrapping around the crown to the sole. The saved weight allows for adjustable heel and toe sole weights, two different shapes and face heights and deeper centres of gravity and higher launch compared to previous models.
Titleist’s three GTS drivers each create fresh opportunities in forgiveness, low spin and fitting/adjustability, all made possible by a newly enlarged polymer-infused lightweight carbon shell that covers some 60 percent of the body’s surface area.
Like jury duty, colonoscopy prep and collabor-dating, we find ourselves again at the “if we must” major, the PGA Championship. Fortunately, it returns this year to a course with what they used to refer to as “character,” as in cheesesteaks, soft pretzels and “wooder ice.” Just outside Philadelphia, Aronimink Golf Club will host for the Read more…
A hybrid club has one function: to replace the unhittable irons in your bag with something relatively life-altering. Because an afternoon of knee-high fizzers by your long irons would make anyone reconsider whether fishing might be a better use of time, while gentle, high-floating, target-seeking shots from what used to be your 4-iron makes you Read more…
For the eighth straight year, the average driving distance for men has barely moved, according to the GPS stat-tracking system’s analysis of 2025 users’ tee shots.
Bridgestone Golf is one of the top five golf ball companies in the world and has been a fixture among U.S.-based golf ball manufacturing operations for 36 years. On Friday, however, the company announced that it will be shutting down its Covington, Ga., ball manufacturing and testing facility, effective June 30. The facility, located 45 Read more…
The concept of “soft” is a curious one when it comes to golf balls. It’s universal that most golfers prefer golf balls that lean toward the softer end of the spectrum, but most golfers also know that the penalty for too soft is a less-than-energetic response at impact on tee shots. No one wants to Read more…
Bettinardi introduces heel shafted Hexperimental #7 and #9 zero torque putters, expanding its SimplyBalanced technology into more traditional head shapes with refined stability and feel.
The old expression was “Speed kills,” but when it comes to your driver, it might be better to think of it as “Spin kills.” It doesn’t matter who you are, if you want more distance off the tee, you’re going to have to control the amount of backspin off your driver. And almost always that Read more…
WHAT YOU NEED TO KNOW: Performance Golf, a direct-to-consumer brand that mixes game improvement club designs and golf tips in an effort to solve the everyday golfer’s most vexing problems, is going after the biggest one with its new slice-fighting SF2 driver. The SF2 features a host of elements designed to dull those right-to-right misses, Read more…
Those Masters commercials that have youngsters acting out great moments at Augusta National to voiceovers from the original broadcast? Simple, pure, memorable. And, as it turns out, simply authentic to the kids themselves. The campaign is part of Bank of America’s Golf With Us program, which last year made it possible for more than 100,000 Read more…
During his press conference on the eve of the 90th Masters, Augusta National chairman Fred Ridley provided perhaps his most full-throated support of the R&A and USGA’s decision to roll back golf ball distance.
Bryson DeChambeau, one of the leading candidates to win his first Masters this week after back-to-back victories on LIV Golf, is again making noise at a major with his golf clubs. And as usual, it’s before he’s even struck a shot.
As a society, perhaps even as a species, we seem consumed with doing things faster. Often, of course, that means better. Anyone who’s ridden a horse from New York to Myrtle Beach as opposed to flying Delta, surely would agree (although the wandering gallop along the Outer Banks probably makes you never want to go Read more…
It is easy to look at some of the marquee public golf courses in America and think golf has lost its collective mind when it comes to what it should cost to play this game. For instance, the average green fee at the top 10 entries on America’s 100 Greatest Public Courses is just shy Read more…
Controversy and posturing have surrounded the USGA and R&A’s announcement that golf balls are expected to be rolled back in 2030 via a change in the distance test. It’s been the conjecture of some that average golfers would be unnecessarily penalized back to the days of balata balls and Sansabelt slacks. Others have no less Read more…
Ping’s Scottsdale TEC mallet putters offer high-resolution white-black contrast, distinct alignment features and onset and face-balanced models that fit the shift to straighter putting strokes.
WHAT YOU NEED TO KNOW: The TaylorMade SYSTM2 putters, a family of traditionally shaped blades and mallets, employ a metal injection molding, two-part stainless steel construction that offers high-contrast alignment features, a milled, grooved face for consistent feel and two hosel types (L-neck and single bend) to cater to both rotating and straighter strokes. PRICE: Read more…
WHAT YOU NEED TO KNOW: Vice Golf is launching two new putters that embrace the idea of “zero-torque” or what the company is calling “zero twist.” Making use of a more extreme onset-angled hosel, the VGP03ZT blade and VGP04ZT mallet both are designed to align the shaft axis with the center of mass in the Read more…