The USGA announced overnight its one-time exemption categories for the 120th US Open, with the one-day, 36-hole marathon sectional qualifiers having been replaced by season standings, world-ranking positions and good old-fashioned results.
The marketing campaign, dubbed “From Many, One” aims to strengthen the communication and messaging of the USGA's most prominent – and lucrative – championship around a handful of core principles and traits that best exemplify the spirit of the event.
The feeling going into the week was that if the USGA couldn’t get Pebble Beach right, perhaps it shouldn’t even bother showing up at Winged Foot next year.
