Fans can now attend the highly anticipated tournament dressed in League or team supporter gear with LIV Golf merchandise now available for purchase online – a first for fans in Australia and New Zealand.
As preparations are finalised for the second edition of LIV Golf Adelaide, executive tournament director Nick Haslam gave an insight into the remarkable success of the inaugural event
After an agonisingly long wait for 2024 tournament dates to be locked in, LIV Golf Adelaide officials are now bracing for a complete sell-out after an early rush for tickets has all but exhausted their hospitality allocation.
Greg Norman has hinted golf fans can expect a larger, louder and even more boisterous Party Hole when LIV Golf Adelaide returns to the South Australian capital in the new year.
Like a boxer preparing for a title fight, LIV Golf identified weaknesses in the PGA Tour business model and planned how to exploit them. LIV Golf Adelaide was proof of its strategic brilliance.
Adelaide’s Grange Golf Club has refuted claims made in recent days about the state of its two golf courses and supposed member disatisfaction with the club’s hosting of the inaugural Australian LIV Golf tournament last month.
“Golf, But Louder” is the catchphrase. And fans at LIV Golf Adelaide pumped up the volume as American Talor Gooch turned on the afterburners with another scintillating round of 62 to establish a commanding 10-stroke lead at The Grange Golf Club.
Up until LIV Golf’s Adelaide event being held in Australia this week, the vast majority of chugging Cam Smith had done was out of the claret jug he won at last year’s Open Championship at St. Andrews.
Down Under, however, things are done differently.
Cam Smith morphed into the Pied Piper, Greg Norman received a rock-star reception and the South Australia Premier welcomed requests for selfies as the biggest crowds seen in Australia for decades vindicated the arrival of LIV Golf Adelaide.
LIV Golf’s catchphrase is ‘Golf But Louder’ but not even LIV Golf Adelaide officials couldn’t have predicted the reception given to Ripper GC captain Cam Smith on the 12th tee during Friday’s opening round.
In its debut season last year, LIV Golf managed to sign a list of PGA Tour stars from Brooks Koepka, Dustin Johnson and reigning British Open champion, Australia’s Cameron Smith. The rival league was always going to turn its attention to the biggest stars in women’s golf. Could that be happening sooner rather than later?
Greg Norman has doubled-down on his commitment to LIV Golf on the eve of its Australian debut, telling a packed media conference “we are not going anywhere. LIV is here for a long, long period of time”.
Australian Golf Digest
