The second edition of LIV Golf Adelaide was a reminder that the idea that putting the fans first and working backward from there is guaranteed for success.
Why do nondescript American golfers seem to find prosperity in Australia? For Brendan Steele, the answer partly lies in the player who is the antithesis of a nondescript American.
Aussies…. we’re a strange bunch. When we’re not drinking copious amounts of beer out of people’s shoes we are, apparently, wanting to be gifted used socks from famous golfers.
Cameron Smith and his all-Australian Ripper GC team were were treated like touring rockstars by the 35,000-strong crowds on day one of LIV Golf Adelaide, but it was qualifying school graduate Jinichiro Kozuma who upstaged the home favourites with a scintillating round.
Anthony Kim didn’t touch a club for seven years during his publicised absence from golf. He didn’t touch social media, either. In fact, he wasn’t on it until recently. He had no idea that online, his whereabouts had morphed from curiosity to bigfoot levels.
Australian Golf Digest
