The second edition of LIV Golf Adelaide was a reminder that the idea that putting the fans first and working backward from there is guaranteed for success.
Aussies…. we’re a strange bunch. When we’re not drinking copious amounts of beer out of people’s shoes we are, apparently, wanting to be gifted used socks from famous golfers.
Have a look as Lucas Herbert rolls in a six-foot birdie putt to end his round and fire up his home crowd. But as his caddie Nick Pugh goes to put the flagstick back in, he gets drilled in the back of the head by what appears to be a full water bottle, causing him to drop to his knees.
Cast your mind back to early 2022, when LIV Golf was confirmed as going ahead with its intentions to disrupt the ecosystem of professional golf. Back when the notion of “no one likes change” was at its strongest, and LIV was getting the most pushback from fans in its 2.5-year timeline. Back then, could you Read more…
Cameron Smith and his all-Australian Ripper GC team were were treated like touring rockstars by the 35,000-strong crowds on day one of LIV Golf Adelaide, but it was qualifying school graduate Jinichiro Kozuma who upstaged the home favourites with a scintillating round.
Anthony Kim didn’t touch a club for seven years during his publicised absence from golf. He didn’t touch social media, either. In fact, he wasn’t on it until recently. He had no idea that online, his whereabouts had morphed from curiosity to bigfoot levels.
Fans can now attend the highly anticipated tournament dressed in League or team supporter gear with LIV Golf merchandise now available for purchase online – a first for fans in Australia and New Zealand.
Australian Golf Digest
