a-look-at-under-armour’s-augusta-inspired-collection-ahead-of-the-masters

A look at Under Armour’s Augusta-inspired collection ahead of the Masters

It’s one of our favorite golf style seasons of the year. Golf and non-golf brands alike pull inspiration from the green and yellow color palette of the Masters, get playful with designs honoring Augusta’s flowers, patron’s lunch menus and the fun traditions that surround the tournament. Under Armour’s recent release is inspired by the iconic Read more…

style-evolution:-best-style-moments-from-the-players-over-the-years

Style evolution: Best style moments from the Players over the years

Over the last 50 years, the Players Championship has given golf fans plenty of dramatic moments. From those heart-racing tee shots on 17 to daunting distances that aren’t always worth the risk if going for it—the on-course drama is rather plentiful. And while the words “be the right club” echo in our heads, a trip Read more…

the-arnold-palmer-brand-announces-a-new-luxe-golf-and-lifestyle-apparel-line

The Arnold Palmer Brand announces a new luxe golf and lifestyle apparel line

As the pros are teeing it up at Bay Hill for the Arnold Palmer Invitational, Palmer’s brand announced that it will be releasing a new line of golf and lifestyle fashions. The new line is crafted with custom fabrics and will feature modish silhouettes inspired by its iconic namesake’s legendary personal style. From merino wool Read more…

what’s-behind-the-‘intentionally-disruptive’-trend-of-golf-brands-partnering-with-food,-liquor-and-(now)-cannabis-companies?

What’s behind the ‘intentionally disruptive’ trend of golf brands partnering with food, liquor and (now) cannabis companies?

Increasingly, we’re seeing golf brands, new and established, find creative partners with well-known food and beverage companies—and Bad Birdie’s recent release took it up a notch by including an exclusive beer in addition to the beer-inspired collection. The collaboration marking yet another hallmark of a larger trend in fashion, marketing, and sportswear that is making Read more…

A look at the revamped Adidas S2G Golf Shoes

The adidas S2G Golf shoe has been released in a few iterations for men and women over the years and loved for the simple, lightweight design. It’s a spikeless golf shoe with adidas’ sneaker-like styling—which makes it a versatile shoe that doesn’t scream “I just came from the golf course,” if you want to wear Read more…

The coolest things we saw at the 2024 PGA Merchandise Show

Every January, the golf industry comes together at the annual PGA Show in to share new products, technology and ideas at a four-day exhibition in Orlando. This year, in its 71st year, the show included almost 1,000 brands displaying best and newest equipment, apparel, accessories from across the world. Our editors hit the convention floor—a Read more…