Jordan Brand’s Air Rev golf shoe blends performance and innovation

The Jordan Brand’s continued expansion into the golf shoe industry has been impossible to miss. What started as a way to bring some of Michael Jordan’s most iconic basketball shoe creations to the course has turned into a full-fledged lineup with the inclusion of performance-focused silhouettes like the all-new Air Rev. Air Rev is the Read more…

The One Constant in Golf Style

Tie, cardigan, sport coat and plus fours: The uniform for the United States team in the 1927 match against Great Britain sharply contrasts with modern golf style, except for one item. The classic FootJoy golf shoe has been a staple on tour and with everyday players for nearly 100 years. Why? While the iconic silhouettes Read more…

Consistent hand placement, consistent results

Look up and down the range at any tour event and you’ll see numerous different styles of golf swings. Yet no matter how they look, each player is an elite ball-striker. Why? They all deliver the clubface square at impact because they have tremendous face-angle awareness at address and throughout the swing. To help all Read more…

From Fairway to Happy Hour: Why Dockers is Surging Among Golfers

Imagine stepping up to the first tee on a chilly morning, feeling comfortably warm in your gear. As you make the turn, the temperature rises, but you’re still at ease, without needing to adjust a thing. It’s not magic – it’s the result of advanced technology built into your apparel, keeping you comfortable no matter Read more…

Puma releases new Ignite Elevate 2 and Ignite Elevate X shoe

Puma’s new Ignite Elevate 2 and Ignite Elevate X have just hit the market, fusing comfort with structure. You’ll see Rickie Fowler, Max Homa, Gary Woodland, and Viktor Hovland wearing the tour version this year, which will be available at retail in March. The Ignite Elevate line has a lightweight, cushiony midsole to make it Read more…

An exclusive look at the latest Malbon x UNDEFEATED collaboration

Two of the coolest Los Angeles-based lifestyle and sportswear brands on the market, Malbon Golf and UNDEFEATED (or UNDFTD, for the uninitiated) have teamed up for a second time in a limited-release capsule collection designed for performance and style on and off the golf course. The mostly monochrome collaboration focuses on sleek rain gear and Read more…