World No.44 Min Woo Lee is continuing to reshape modern golf culture – this time with a bold new fashion drop that puts his unmistakable swagger front and centre.
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Fresh off another electrifying performance at last week’s Crown Australian Open at Royal Melbourne, the Aussie star has launched the limited-edition Let Him Cook collection with Lululemon, a range inspired by his on-course confidence, playful personality and cult-favourite catchphrase.
“Golf is evolving, and so is its style,” Lee said. “This collection is about bringing swagger and personality to the game.”
The range channels everything fans love about Min Woo – bold, fun and unapologetically expressive – with each piece featuring Let Him Cook detailing that nods to his viral moments and alter egos, including ‘Chef Woozy’ and ‘Dr Chipinski’. Already creating major buzz globally, the collection has now landed in Australia and New Zealand for fans keen to dress like one of golf’s most exciting talents.
Since becoming a Lululemon brand ambassador in 2023, Lee has emerged as one of golf’s most influential personalities, blending elite performance with humour, internet culture and fearless style. His breakout 2025 PGA Tour victory at the Houston Open further cemented his rise as one of the game’s genuine stars.
To mark the Australian launch, Lee hosted an exclusive celebration dinner Monday night at Cutler & Co. in Fitzroy, where the collection was officially unveiled in full ‘Chef Woozy’ fashion.
The limited-edition drop includes a Heavyweight Cotton Graphic T-Shirt ($89) and a Steady State Crew Neck Sweatshirt ($139), available nationally today, both in-store and online.
Check out lululemon.com.au for more.
