What Morikawa is essentially doing is an extreme version of soft-stepping – the practice of installing a shaft from a longer club into a shorter one to produce a softer, more flexible feel.
Today’s drivers are more forgiving than ever, if you don’t stray too far off the sweet spot. When contact does drift from the centre, you want it drifting towards the toe, not the heel.
Koepka quietly swapped his Srixon Z-Star for a Titleist Pro V1x, the script and side stamp blacked out. Golf Digest confirmed the ball in play was the 2025 version. It’s the kind of detail that can slip past most fans but rarely escapes the notice of gearheads.
DeChambeau helped LA Golf develop a custom putter shaft and the idea was to build more signature products together and extend that technology to everyday players. Today, that relationship has come to an end.
As mini drivers continue to surge in popularity, golfers are demanding more versatility from a club originally designed almost exclusively for the tee.
PEBBLE BEACH, Calif. — Chris Gotterup’s red-hot start to the PGA Tour season—two wins in his first three starts—has put a spotlight on both his game and the decisions behind it. At the heart of his success, he says, is a careful approach to equipment, particularly the Bridgestone 2026 Tour B X golf ball he’s Read more…
PEBBLE BEACH, Calif. — In the gear world, there is often a massive chasm between a “good number” on a launch monitor and the “right feel” when a tournament card is in your hand. Rory McIlroy highlighted that distinction this week ahead of his 2026 PGA Tour debut at the AT&T Pebble Beach Pro-Am, pulling Read more…
Visually, the Studio Aluminium model pays homage to three decades of Cameron heritage, featuring intricate milling marks and a geometry that echoes his most famous work.
As more manufacturers lean into face technology, Odyssey set out to create something distinct to complement its new Ai-Dual and Ai-Dual Square 2 Square families.
Scotty Cameron’s latest Phantom mallets are built to blend softer feel with tighter speed control, thanks to a full-face carbon-steel insert and a new chain-link milling pattern that fine-tunes sound without dulling feedback.
Callaway’s Quantum fairway woods are built to protect performance on imperfect strikes, particularly low-face contact, while the Quantum hybrids are designed as true long-iron replacements.
Rory McIlroy’s return to competition for his first start of 2026 came with a familiar twist: new year, new equipment—and a reminder that even one of the best ball-strikers of his generation is always searching for small gains. McIlroy arrived at the DP World Tour’s Dubai Invitational with a notable shakeup in the bag, debuting Read more…
Cobra’s King Tec-MD is built to bridge the gap between driver and fairway wood, offering a smaller, more controllable option off the tee and a playable alternative from the turf.
January remains the month when equipment stories dominate the headlines, as manufacturers announce forthcoming products and tour players reveal new deals while dialing in gear for the season ahead. The latter takes centre stage this week as pros return to competition at the PGA Tour’s Sony Open and the DP World Tour’s Dubai Invitational. One Read more…
Cobra’s OPTM fairway woods and hybrids are engineered around optimised Products of Inertia (POI), a design philosophy focused on delivering greater stability, forgiveness and consistency through precise mass distribution.
Buying new wedges is one of those moments when nuance actually matters. Loft is easy. Grind gets a lot of attention. But bounce? That’s where shots are saved – or quietly ruined.
Fujikura’s Ventus franchise has never been about chasing trends; it’s been about refining what elite players and fitters already trust. The all-new Ventus TR Blue continues that pattern, not by reinventing the wheel, but by tightening tolerances in places that matter when speed and timing start to stress a shaft’s structure. At its core, TR Read more…
The lineup leans into cleaner shaping, more precise centre-of-gravity placement, and a noticeable expansion of adjustability in clubs that have traditionally offered very little of it.