A few weeks back it became known that Titleist was planning to introduce a three-piece, urethane-covered golf ball called the AVX. Now that ball has hit the shelves in golf shops in select markets in America.
Wally Uihlein, president and chief executive of Titleist and FootJoy parent Acushnet and an industry force for much of the past three decades, unexpectedly announced his retirement overnight.
Players taking part at this week’s John Deere Classic will get a first-hand look at Titleist’s prototype 818 hybrids as the company is bringing them to TPC Deere Run.
Titleist has introduced a new line of irons and one of the trickier parts of the equation was to produce clubs that golfers would aspire to play without making them look devoid of technology.
Jason Dufner endured a rough front nine, with three bogeys offsetting three birdies, but sprinted to the finish with four birdies on the back nine at Muirfield Village Golf Club to capture the Memorial Tournament – his first US PGA Tour win in more than a year.
Australian Golf Digest
