Six new models – including the all-new AP3 – maximise ball speed and MOI for more distance, more often.
The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the number one iron on the US PGA Tour since 2005.
Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.
“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” said Josh Talge, vice president of marketing, Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favourite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”
New Titleist 718 irons will be available in golf shops worldwide beginning September 29, with trial and fittings in Australia and New Zealand beginning September 1.
Titleist – 718 Ap1
Power Play – The Ultimate Game Improvement Iron
With explosive ball speed and an even more-forgiving face, 718 AP1 irons reward you in every way you can imagine. All while maintaining our classically coveted look and feel.
• Available Irons: 4-W (53) (RH/LH)
• Stock Shaft: New AMT Red (Steel) New Mitsubishi Tensei Pro Red AMC (Graphite)
• Australia SRP: $189/club (steel) | $229/club (graphite)
Titleist 718 AP3
High Speed – The Player’s Distance Iron
The all-new 718 AP3 irons truly represent the best of both worlds.. Everything we’ve learned from creating and advancing our AP1 and AP2 irons merged to create our longest, fastest player’s iron ever. It’s the player’s distance iron.
• Available Irons: 3-W (48) (RH/LH)
• Stock Shaft: AMT Black
• Australia SRP: $249/club (steel) | $289/club (graphite)
Titleist 718 AP2
Pure Gold – The Gold Standard For Modern Tour Irons
718 AP2 irons raise the bar on the gold standard for tour iron excellence. If you demand ultimate playability with consistent distance and forgiveness, these are the irons for you.
• Available Irons: 3-W (50) (RH/LH)
• Stock Shaft: AMT Tour White
• Australia SRP: $249/club (steel) | $289/club (graphite)
Titleist 718 T-MB
MODERN MUSCLE – Technologically Advanced Distance Muscle Back
What began as the ultimate utility iron has grown into a full set of uniquely-designed irons that deliver distance at every loft. If you like the way T-MB utility irons perform, you should feel what it’s like to play the full set.
• Available Irons: 2-W (50) (RH/LH)
• Stock Shaft: True Temper Project X PXi
• Australia SRP: $369/club (steel) | $409/club (graphite)
Titleist 718 MB
CLASSIC MUSCLE – Modern Muscle Back Designed For Precision Shotmaking
For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel. A classic muscle back designed for today’s game.
• Available Irons: 3-P (RH/LH)
• Stock Shaft: Project X
• Australia SRP: $249/club (steel) | $289/club (graphite)
Titleist 718 CB
MODERN CLASSIC- Tour-Proven Cavity Back For Playability And Precision
Traditional looks packed with modern technology. The 718 CB irons continue our legacy of delivering incredible Tour-proven performance in a sleek, cavity back profile.
• Available Irons: 2-P (RH/LH)
• Stock Shaft: Project X LZ
• Australia SRP: $249/club (steel) | $289/club (graphite)
Compare the new Titleist 718 Irons at www.titleist.com.au/golf-clubs/irons
