Course logos didn’t appear on golf shirts until the 1970s. Before then it was a radical idea, almost unthinkable, for a brand to embroider anything other than its most valuable marketing asset—its own commercial logo—on a front left breast. But a legendary salesman named Ernie Sabayrac, whose many innovations included convincing club pros to sell Read more…
The Masters continues to be the greatest fashion show in the game of golf as players highlight the latest trends and brands showcase their newest designs. But the vibe out of Augusta this year felt new and energetic. The game’s best were dialing in fits by allowing texture, wider silhouettes, and subtle details to carry Read more…
Despite shooting a four-over 76 that included a triple-bogey 7 on the 11th hole Thursday, Bryson DeChambeau did stop and speak to the media after the round. He wasn’t exactly a chatterbox, though.
It’s that time of year. The weather warms, the azaleas bloom, the spectators flock to Georgia … and, of course, brands release their latest and greatest Augusta-inspired apparel, gear and accessories, all in anticipation—and celebration—of the first major of the season. To make sense of all the drops and releases, we’ve rounded up a curated Read more…
During his press conference on the eve of the 90th Masters, Augusta National chairman Fred Ridley provided perhaps his most full-throated support of the R&A and USGA’s decision to roll back golf ball distance.
Bryson DeChambeau, one of the leading candidates to win his first Masters this week after back-to-back victories on LIV Golf, is again making noise at a major with his golf clubs. And as usual, it’s before he’s even struck a shot.
Nearly all the pros at the Masters have their outfits completely scripted by apparel sponsors from Monday to Sunday. All the intense media attention and the fact of being held in early April make this golf’s “Easter Parade.” Unlike other major team sports where many fans wear replica jerseys, golf patrons curate their own looks. Read more…
Ping’s Scottsdale TEC mallet putters offer high-resolution white-black contrast, distinct alignment features and onset and face-balanced models that fit the shift to straighter putting strokes.
We ran Ping’s most recent fairway woods, hybrids, utility iron and long iron on a swing robot at two different swing speeds and attack angles to determine how much head delivery at impact affects launch, spin and carry.
Grief on the greens takes on many forms, from not making reasonable putts to three-jacking all over the lot. Perhaps there is no more maddening form of it than the failure to knock a 20-footer into the proverbial “circle of trust”—close enough for a no-doubt-about-it gimme from even the stingiest of opponents. That’s why one Read more…
A change in iron shafts played a critical role in Woodland’s first PGA Tour win since the 2019 US Open. For the week he ranked third in strokes gained/approach the green, picking up six-plus shots on the field.
WHAT YOU NEED TO KNOW: The TaylorMade SYSTM2 putters, a family of traditionally shaped blades and mallets, employ a metal injection molding, two-part stainless steel construction that offers high-contrast alignment features, a milled, grooved face for consistent feel and two hosel types (L-neck and single bend) to cater to both rotating and straighter strokes. PRICE: Read more…
Australian Golf Digest
