Terms of TaylorMade’s investment were not revealed in the announcement, but the news release characterised the relationship as “a partnership” between the company, PopStroke Entertainment Group and Woods.
The patent-infringement lawsuits and countersuits filed by PXG and TaylorMade have ended in a cross-licensing agreement announced in overnight press releases.
The financial meanderings of the golf business won’t ever be confused with the excitement of a Players Championship, but when one of golf’s leading companies changes hands, it reverberates in its own special way like a eagle-birdie-birdie finish at TPC Sawgrass.
After extensive testing of virtually every major brand while exploring offers from multiple equipment companies, McIlroy has entered into a “long-term” contract with TaylorMade.