Terms of TaylorMade’s investment were not revealed in the announcement, but the news release characterised the relationship as “a partnership” between the company, PopStroke Entertainment Group and Woods.
The financial meanderings of the golf business won’t ever be confused with the excitement of a Players Championship, but when one of golf’s leading companies changes hands, it reverberates in its own special way like a eagle-birdie-birdie finish at TPC Sawgrass.
After extensive testing of virtually every major brand while exploring offers from multiple equipment companies, McIlroy has entered into a “long-term” contract with TaylorMade.