A few weeks back it became known that Titleist was planning to introduce a three-piece, urethane-covered golf ball called the AVX. Now that ball has hit the shelves in golf shops in select markets in America.
Jason Day, the former world No.1 and a TaylorMade loyalist since turning pro in 2006, has emerged as modern golf’s poster boy for long irons because of the astonishing distances he hits them. It’s why he is the company’s go-to guy