Callaway is seeking to expand its wedge offerings beyond the needs of those who play at a high level to a specific player type that needs certainty and forgiveness more than a vast array of sole grinds and bounce options.
Popov’s improbable win (she came into the event ranked 304th in the world with no status on the LPGA Tour) was a product of solid ball-striking and timely putting.
Sometimes a product line is so successful, its longevity leads to some iterations that stray somewhat from its original intent. Callaway’s introduction of its Big Bertha B-21 irons and hybrids aims to rectify that.
Already in the bags of PGA Tour players such as Marc Leishman and Si Woo Kim, the Jaws MD5 Raw boasts a non-glare finish preferred by many tour players as well as several new grind options developed from tour feedback.
Our editors met with new companies and heard about innovations from brands across the industry all week at the 2020 PGA Merchandise Show in Orlando, Florida. Here are some of the coolest products we saw, which you’ll likely continue to
hear more and more about as the year progresses.
THE MAVRIK IS HERE: We caught up with Callaway’s Senior Director, Brand & Product Management, Dave Neville at the PGA Show in Orlando to get a rundown on one of the hottest new products of 2020!
Australian Golf Digest
