The phone started ringing early and often on Monday morning. It’s a sound J.J. Van Wezenbeeck, Titleist’s director of player promotion, has become accustomed to hearing every May when new product is released.
There are some things that are certainties. Death, taxes and the biennial tour debut of Titleist irons, the latest of which occurred today at the PGA Tour’s Charles Schwab Challenge and DP World Tour’s Soudal Open.