Golf laboratories

April 1st, 2026

The robot test that redraws the rules on fairway woods, hybrids and irons

We ran Ping’s most recent fairway woods, hybrids, utility iron and long iron on a swing robot at two different swing speeds and attack angles to determine how much head delivery at impact affects launch, spin and carry.

March 7th, 2026

This is the best spot to miss on the driver face for minimal distance loss

Today’s drivers are more forgiving than ever, if you don’t stray too far off the sweet spot. When contact does drift from the centre, you want it drifting towards the toe, not the heel.

December 19th, 2025

Tiger At 50: Testing Woods’ iconic Titleist 975D driver against his modern gamer

How far would Tiger have hit it in 2000 if he’d had access to today’s technology? To find out, we ran a full robot test at Golf Laboratories with Tiger’s drivers and balls covering 25 years of innovation.

October 7th, 2025

Robot data confirms these 5 irons are best for golfers who routinely miss it off the toe

PXG, Callaway and Cobra are leading the way in producing irons that limit the amount of distance lost for shots off the toe.