It’s often said that numbers don’t tell the true story of a sporting event. In the case of Scheffler’s surgical display in the California desert, however, they very much tell the true story.
You won’t be surprised to hear the 2026 PGA Merchandise Show was massive. Golf’s continued growth has brought more products and innovation from different arenas to match the new players in the game. There seemed to be more exhibitors than ever at the Orange County Convention Center last week. Even the line to register for Read more…
If there’s one thing I don’t have too much of, it’s women’s golf pants that I really like. I’ve been playing golf for 30 years and have yet to experience the perfect golf pant. The pants that I find most comfortable usually look a bit too athletic and casual to really feel like golf pants. Read more…
The decision by the R&A and USGA to revisit the timeline for the ball rollback, and the timing of the announcement on the Friday before the annual PGA Show in Orlando, was not a coincidence.
“Why are you doing this?” That was the general response from Ben Griffin’s friends on the PGA Tour upon learning he was switching to the Maxfli Tour X golf ball in early 2024. After all, the brand had not registered a win on tour in more than two decades. “There were a lot of questions Read more…
As more manufacturers lean into face technology, Odyssey set out to create something distinct to complement its new Ai-Dual and Ai-Dual Square 2 Square families.
The Cobra 3DP Tour putters, a range that includes a blade and five mallets, evolves the company’s additive manufacturing process for putter construction to incorporate multiple materials surrounding a weight-saving 3D-printed nylon crown structure with stainless steel and tungsten for increased stability for better strokes, better impacts and more consistent roll.
Scotty Cameron’s latest Phantom mallets are built to blend softer feel with tighter speed control, thanks to a full-face carbon-steel insert and a new chain-link milling pattern that fine-tunes sound without dulling feedback.
For many years, players at the Hot List Summit tested equipment using a variety of golf balls. All were multilayer, urethane-cover, tour-caliber models. Recently, we went to a single ball to enhance the consistency of our testing process. That said, there’s a reason ball manufacturers offer multiple models at the high end of their lines: Read more…
WHAT YOU NEED TO KNOW: The Bettinardi BB Series, the classic one-piece milled shapes that have been the touchstone for the company’s putter line for more than two decades, takes a modern technology step forward for 2026. Each model sports a redesigned milling pattern on the face that features a range of variable depths and Read more…
Because we all should hit it farther, every year Drivers is the most-read section of the Hot List. What began as a not particularly profound assumption about audience behavior in 2004 when the Hot List debuted as a magazine-only review of new clubs has since become proven fact. Every website nowadays counts its clicks and Read more…
Titleist’s wedge team, led by master craftsman Bob Vokey, believes there are three keys to great wedge play: contact, flight control and optimum spin. All three have been addressed in Vokey’s latest creation, the SM11.
Looking to learn what you need to know about the latest new products from Meridian? These handy thumbnails will keep you up to date on the company’s new releases across all club catetgories. Meridian 2026 Milled Series Putters: Meridian’s 2026 Milled Series features an expanded lineup with three new models: Nassau, Savannah Notchback and Carolina. Read more…
This latest announcement indicates that golf’s ruling bodies are considering comments to do away with the two-year interim period, implementing the rollback rule for both elite golfers and average golfers starting in 2030.
Australian Golf Digest
