Titleist

The softer-feeling, lower-compression option among Titleist’s urethane-cover balls caters to a distinctly different player than the tour-favourite Pro V1 family. That softer feel and lower flight help address the average golfer’s problem of adding too much loft and spin on full swings from tee to green.

Titleist has also injected more energy into the core by changing the way the soft centre progressively stiffens. This helps increase spin in the short game yet keeps driver spin low. Plus, it continues the AVX tradition of boosting distance on the longer and middle irons.

The urethane cover is a little softer than the original, too, for better greenside play.