Sugar

Direct-to-consumer balls often seek to compare themselves to the best balls played by the best players in the world. Frankly, that’s difficult to achieve. A better approach might be to say, “We’ve made a good-faith effort to include meaningful technology to help
your game.”

It’s worth appreciating the sweeping effort here to improve Sugar’s second-generation three-piece ball. This includes a commitment to more rigour in maintaining the consistency of its manufacturing process. Sugar also uses a reactive mantle layer and a faster core to improve ball speed. This mid-compression ball is higher launching, too.