Articles by Brad Clifton

Technology: On the inside track

The game’s simulator craze is creating a new kind of golf business. Knowing exactly what you are selling is the key to making it work.

Can Cam come back?

With his major exemptions running down and his LIV Golf future up in the air, perennial crowd favourite Cam Smith returns home with a new coach, a new perspective and plenty to prove.

Product review: Motocaddy M7 GPS REMOTE

Motocaddy’s smartest electric buggy combines remarkably intuitive remote control with a touchscreen GPS system that puts detailed course strategy right at your fingertips.

What’s next for LIV Golf?

What does a league look like when it has to behave like a sustainable sports business rather than a disruptor funded to spend? We’re about to find out.

Club administration: Board games

Aussie golf clubs have been urged to lift their governance game as a report exposes major leadership blind spots.

Behind the scenes

Where our editors ventured in compiling this issue More women are taking up a club than ever and a new wave of groups is making sure they feel welcome when they do. Golf Fore Her is one of them. I spent a Sunday at Cronulla Golf Club, on Sydney’s southern beaches, at one of their Read more…

Luxury’s second act

Inside the Lexus Encore program – and how it uses golf to have everyone coming back for more.  There is a moment on every great golf trip when the game itself almost becomes secondary. It might be over a glass of wine after sunset. It might be walking off the 18th green with your son Read more…

‘Full throttle’: LIV Golf boss fires back at shutdown reports

Amid mounting reports that Saudi Arabia’s Public Investment Fund is weighing up whether to pull its backing, LIV CEO Scott O’Neil moved quickly to steady the ship, firing off an email to staff that leaves no doubt about the immediate future.