Bryson DeChambeau’s equipment has always been a topic of discussion. Giving a nickname to each club in the bag and playing irons with driver-esque bulge baked into the faces generally guarantees you’ll always be the cynosure.
DeChambeau usually lets the clubs do the talking – as he did en route to winning the 2024 US Open. But towards the end of last year, the now two-time major winner started dropping hints regarding a big development in the gear space, one that continued to progress this week during DeChambeau’s appearance at the Asian Tour’s International Series India event.
“I’m building some equipment that you guys might know or might not know about, but we are very excited to be showcasing that next year,” DeChambeau said on Golf Digest‘s The Loop podcast. “We’re going to change the game. We’re going to ruffle some feathers I’d say, in a good way, a really good way. We’re going to innovate beyond what’s known so far.”
DeChambeau has been co-designing the mystery products with LA Golf – where he’s a founding partner – for a year and offered a sneak-peek at the forthcoming driver during the Crypto.com Showdown in December.
“This has been a year in the works and we’re excited to showcase not only the driver stuff that we’re doing with… I mean, I could say it, LA Golf,” he said. “The putter that I came out with and the irons that I’m building, 3-woods and wedges, the whole bag, we’re doing the whole thing. It’ll be designed by [LA Golf chief design officer] Jeff Meyer and myself. We were hands-on, went through the whole process, testing, researching. You’re going to see something pretty special that no other OEM is doing.”
To wit, this week DeChambeau has been seen with a set of LAGP prototype irons bearing his logo. Of all the gear currently in DeChambeau’s bag, the irons have the potential to raise some eyebrows due to the 31-year-old’s extensive involvement in the creation of a custom set of Avoda irons that went in play just before the 2024 Masters.
Working closely alongside Avoda founder Tom Bailey, DeChambeau wound up with a set of 3D-printed irons bearing all of the traits he requested. He used them to finish T-6 at Augusta National.
“The big hype at the Masters was all about the 3D-printed clubs,” Bailey said. “We didn’t see that coming at all. The 3D printing was not an initial choice of ours. It was simply a necessity with the timeline we were on to try and turn the product around just to even have Bryson try them heading into the Masters.”
DeChambeau had LA Golf and Avoda irons in the bag during a Wednesday practice session – the Avoda stayed in place for competition – which all but confirms he’s in the testing phase at the moment. It’s a similar situation to when he teased the LA Golf driver in Las Vegas but opted to stick with the Krank.
Compared to the more traditional Avoda blade profile, DeChambeau’s LA Golf prototype irons possess visible tech (weights in the toe), lead tape and longer blade lengths. It’s also safe to assume the iron faces possess a similar bulge radius to his current gamer set.
For the moment, it would appear DeChambeau is simply trying to do his best to drum up social-media buzz before he gives LA Golf’s gear a green light. As the biggest content creator in the golf space, DeChambeau knows what he’s doing.