The PGA Tour’s Las Vegas stop has become a preview of what’s to come in the gear industry – and this year is no different. Titleist’s 2025 Pro V1 and Pro V1x balls made their every-other-year appearance early in the week. Odyssey debuted a myriad of Ai-One putter head shapes. Bettinardi entered the zero-torque game. Read more…
It has been two years since the last models were introduced and while the company, as per its custom, is mum on details at this time, it is part of its long-held seeding and validation process with its players.
The development of TP5 and TP5x Stripe took 42 months and included more than 300 hours of robot testing, nearly 20,000 shots recorded and more than 550 prototypes.
TaylorMade launches two new irons directed at better players, the fresh single-piece forged cavity back P·7CB and a sleek aesthetic upgrade to the fast-faced P·770. But with better players’ demands in mind, both still offer distinct commitments to ball speed and forgiveness.
Helmstetter’s greatest strength may have been in building an R&D juggernaut of young minds that would go on to lead both Callaway’s design philosophy and later other companies for decades.
Schauffele certainly got the job done with his irons. He ranked second in strokes gained/approach the green, picking up more than 10 shots on the field average. He also ranked second in greens in regulation.
Scotty Cameron takes his inspiration from many areas. In the case of his latest creation, the B3 Triple Black Design LTD putters, he was motivated by convertible car culture