Titleist Introduces All-New AVX Balls

The breakthrough performance of Titleist AVX – a new high-performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies – will now be available to golfers everywhere.

A comprehensive test market conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritise distance and extremely soft feel.

“Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, vice-president of Titleist Golf Ball Marketing. “AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic.”

Featuring a proprietary multi-component construction, AVX delivers remarkable distance and penetrating flight, very low long game and iron spin, exceptionally soft feel and premium scoring control.

An innovative high-speed, low-compression core technology results in a powerful engine to drive remarkable distance with exceptionally soft feel, while the invention of a new high-flex casing layer enhances speed and controls spin to promote even greater distance. The proprietary GRN41 thermoset cast urethane elastomer cover has been specifically formulated by Titleist Golf Ball R&D to deliver premium scoring control with exceptionally soft feel and long lasting durability.

Offered in white and high-optic yellow, Titleist AVX is available in Australian golf shops now with a suggested retail price of $72.95.

For more information, visit titleist.com.au

Srixon New Soft Feel  Golf Balls

Srixon Introduces The New Soft Feel Ball

Srixon officially launches its new Soft Feel golf ball this month. Available in Soft White and Tour Yellow and now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximise distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, the Soft Feel delivers all-around performance from tee to green.

To coincide with the launch of the ball range; Srixon is providing a lucky golfer with the experience of a lifetime; a trip for two to attend the US Masters in Augusta in April 2019 – hosted by former Australian cricketer Damien Fleming and AFL legend David ‘Ox’ Schwarz.

“We thought we would give fans of our golf ball another reason to purchase the new ball, by giving them a chance to win the ultimate prize,” says Greg King, Srixon’s national sales manager.

“Keeping the entry mechanism simple was important for us – purchase any marked pack of our new Soft Feel, Ultisoft or Soft Feel Ladys and enter the unique promo code on the front of pack on our website. That’s it. That’s how you win.”

“The all-new Soft Feel was designed to help players maximise their distance off the tee, while providing even better feel and control,” said Jeff Brunski, Srixon’s vice-president of research and development. “The latest generation of Soft Feel accomplishes this goal, offering a lower compression ball for incredible distance, but a softer cover to provide that greenside performance all players crave. The Soft Feel provides all-around performance at an incredible value which really separates this golf ball from the rest.”

The new Srixon Soft Feel is now available at a recommended retail price of $34.95.

For more information, visit srixon.com.au