The crowing achievement – at least, so far – of Keith Mitchell’s PGA Tour career came a year ago at the Honda Classic when he sunk a 15-foot birdie on the final hole to beat Brooks Koepka and Rickie Fowler. As far as first tour wins go, you couldn’t script a more dramatic finish. It’s just too bad no one in the Palm Beach area seems to care.

In case you forgot, the next day’s paper featured this unflattering headline:

Ouch. The Palm Beach Post would later apologise, but it seems the slights are still coming for Mitchell as he returns to PGA National this week to begin his title defence:

Mixing up Keith with Kevin we can see. But where the heck did Pete come from?

To be fair, Mitchell’s caddie, Pete Persolja, a.k.a. “Crunchy Pete”, became a bit of a sensation after last year’s victory. Still, that’s a bad job. Not that Mitchell’s friend, J.T. Poston, minds. Or his caddie, Aaron Flener. In fact, they seem to be getting a big kick out of the whole thing.

Hey, being called any name is better than being called a no-name. Right? Maybe? On second thought, maybe not. Sorry, Kevin Keith.