Titleist launches its most extensive T-Series iron line to date with the next generation T100 and T150 designed for better players, an all-new T250 that includes a weaker-lofted “launch spec” model and a more player-friendly reimagined T350.
The phone started ringing early and often on Monday morning. It’s a sound J.J. Van Wezenbeeck, Titleist’s director of player promotion, has become accustomed to hearing every May when new product is released.
There are some things that are certainties. Death, taxes and the biennial tour debut of Titleist irons, the latest of which occurred today at the PGA Tour’s Charles Schwab Challenge and DP World Tour’s Soudal Open.
The Titleist GT hybrids (GT2 and GT3) benefit from refined shaping and new internal and external weighting to push new levels of stability and forgiveness.
The Titleist GT1 line-up of driver, fairway woods and hybrids continues the idea of bringing the technology of the mainstream line-up to players who are looking for more help with clubhead speed, forgiveness and higher launch.
The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and around the greens.
Campos is the rare winner that did not dominate from tee to green (he ranked T-49 in greens in regulation) but rather relied heavily on his short game.
It has been two years since the last models were introduced and while the company, as per its custom, is mum on details at this time, it is part of its long-held seeding and validation process with its players.
In the US, there’s clearly a market of people who want a luxury vehicle that comes with two custom sets of Titleist golf clubs and a professional club-fitting experience at one of Titleist’s Performance Institutes.