For a guy who comes from outside the world of golf, LIV Golf’s new CEO, Scott O’Neil, now occupies a hot seat among the game’s most powerful decision makers.
The tournament is three years into a four-year deal brokered by two-time Open winner Greg Norman and South Australian premier Peter Malinauskas. Now, he’s fending off interest to keep it in South Australia after 2026.
LIV Golf chief executive officer Greg Norman has revealed that the league will soon have a new leader at the helm, signalling a significant transition as it gears up for an ambitious 2025 season.
Sources tell Golf Digest that Scott O’Neil, a sports and entertainment executive, is expected to be hired as the league’s chief executive, replacing Greg Norman in that role, with a formal announcement to come in the next month.