why-liv-golf’s-new-tv-deal-comes-with-its-own-complications

LIV Golf’s new TV deal comes explained, including how the ‘affiliates’ work in the CW network

LIV Golf CEO Greg Norman called it a “momentous day” for his golf league when it was announced in mid-January that the second-year Saudi-backed circuit signed its first U.S. television deal with The CW Network. In its first season, LIV could be seen only on YouTube and its own website in the U.S., so getting onto linear television was viewed as an enormous step forward.

Why Golf Saudi sees women’s golf as ripe for disruption

Multiple industry sources outlined four scenarios regarding Golf Saudi’s ambitions with women’s pro golf: continue/grow its current Aramco series within the LET framework; buy the LET; buy the LPGA; build its own LIV-style circuit.

Wealth & toil

How LIV Golf is making owner-operators – and multi-millionaires – out of Cameron Smith, Marc Leishman and others.