Elliot mellow

January 22nd, 2025

Bridgestone e12 Series golf balls: What you need to know

The latest iteration of Bridgestone’s e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data gleaned by the four-million-plus ball fittings conducted by the company.

January 23rd, 2024

Bridgestone Tour B golf balls: What you need to know

Bridgestone’s latest version of its Tour B line of golf balls offers four versions: the X, XS, RX and RXS. Each uses what the company refers to as “Reactiv X”, which combines impact modifiers the company refers to as “Reactiv iQ” with a denser mid-layer to alter the performance attributes of each ball.

December 9th, 2022

Seeking more distance, Tiger Woods is making a golf ball switch for upcoming events

The genesis of the switch is that Woods was getting some questions from his team about the Tour B X and wanted to be able to speak intelligently about the differences.

January 22nd, 2020

Bridgestone Golf leans on its institutional knowledge – and Tiger Woods – in the development of its Tour B ball line

The “Reactiv” cover on the new Tour B line behaves differently dependent on the force of the impact.