The LPGA needs and wants to capitalise on Korda’s star power and translate it into higher ratings and ticket sales and more. Which is why Monday was a good day for the tour.
It was American golf’s moment. And it most certainly should be a moment that shakes awake everyone in charge of the game at all levels of women’s golf.
Players have the option to jump in or not, but it’s certainly something that fans and viewers have come to expect from the winner since Amy Alcott spontaneously first took the plunge into Poppie’s Pond at the 1988 Nabisco Dinah Shore in the California desert.
LPGA Tour commissioner Craig Kessler was announced in the role last May before taking over in mid-July. “I’m thrilled with the progress our team is making,” he says.
Craig Kessler is four months into his new job as LPGA commissioner and already he’s done much to embolden the tour, players, TV partners, title sponsors and more.