Did they back the wrong horse? Is Greg Norman a genius? Can the Australian Open ever get PGA Tour-calibre players down our way again? Can LIV Golf legitimately *language warning* ‘grow the game’ Down Under after its wildly successful first crack at a younger demographic?
Like a boxer preparing for a title fight, LIV Golf identified weaknesses in the PGA Tour business model and planned how to exploit them. LIV Golf Adelaide was proof of its strategic brilliance.
Australia has fallen. That should be the message echoing through the corridors of PGA Tour headquarters in Ponte Vedra Beach following this week’s hugely successful debut of LIV Golf Adelaide.