Since its inauguration in 2007, only 13 golfers have managed to get their hands on the glittering, season-long FedEx Cup trophy – out of a possible 2,709 across the past 16 seasons.
Holding to a fixed, unmoving position is not necessarily a requirement of moral behaviour. To be open to the change that comes with intellectual reflection is a key element of growth.
Did they back the wrong horse? Is Greg Norman a genius? Can the Australian Open ever get PGA Tour-calibre players down our way again? Can LIV Golf legitimately *language warning* ‘grow the game’ Down Under after its wildly successful first crack at a younger demographic?
Like a boxer preparing for a title fight, LIV Golf identified weaknesses in the PGA Tour business model and planned how to exploit them. LIV Golf Adelaide was proof of its strategic brilliance.