As the 2025 LIV Golf season officially got underway Friday at Riyadh Golf Club, the league unveiled “Long LIV Golf”, a new global campaign celebrating the future of the sport.
Highlighting the opportunity to redefine how golf is experienced and enjoyed, the league says its forward-thinking campaign underscores the league’s commitment to supercharging the sport across the globe with innovations, team competition, and an electrifying event atmosphere that welcomes fans from all backgrounds.
“LIV Golf is committed to innovating and pushing the game forward for the benefit of the sport and its fans, and this campaign embodies that spirit,” said LIV Golf chief marketing officer Adam Harter.
“We’re proud to partner with BBDO, one of the world’s premier advertising agencies, as we take the next step in our evolution as a league. ‘Long LIV Golf’ is more than just a tagline, it’s a movement that celebrates the passion and exciting future for this great game.”
The campaign was created in collaboration with world-renowned advertising agency BBDO New York, joining the League as a long-term creative brand partner as LIV Golf continues its global expansion with a fresh vision for 2025 and beyond.
“Partnering with LIV Golf presents an incredible opportunity to redefine what’s possible in sports marketing,” says Chris Beresford-Hill, chief creative officer BBDO Worldwide. “LIV Golf is reshaping the future of golf, and we’re excited to bring our storytelling expertise to amplify that vision.”
Directed by acclaimed filmmaker Anthony Mandler of Arts&Sciences, the light-hearted spot captures the essence of LIV Golf’s vision: bringing more excitement, more energy, and more golf to more people.
The campaign will air regionally in New York and Los Angeles during Super Bowl LIX and continue throughout the coming months, with additional tune-in films, social-first initiatives and creator-led content designed to engage a new generation of golf fans.
“I’m a fan of golf and an avid player myself,” said Mandler. “The invitation to create a spot that counters typical golf stereotypes was very exciting because of that. I loved creating a brisk pace with the dialogue and visual language of this piece that mirrors the actual feelings of a LIV Golf tournament. The down-to-earth humour and camaraderie are innate components of LIV Golf, so putting those front and centre will undoubtedly attract new fans and infuse new life into the game.”
