It’s that time of year. The weather warms, the azaleas bloom, the spectators flock to Georgia … and, of course, brands release their latest and greatest Augusta-inspired apparel, gear and accessories, all in anticipation—and celebration—of the first major of the season.
To make sense of all the drops and releases, we’ve rounded up a curated list of 12 items from brands big and small, old and new. With selections for men and women, including azalea-print polos and quarter-zips all the way to embroidered hats, head covers, shoes, and knitwear, you’re sure to find your newest obsession, a memento to wear while watching the game and summon the talent of the GOATs all season long.
MORE: Jason Day had another Malbon outfit nixed by Augusta National
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Previous Next Pause Play Malbon x Gumtree Golf & Nature Club Birds of Georgia Vest $198
Two golf fashion darlings teamed up in this limited release of headcovers and apparel inspired by the flora and fauna (but mostly birds) of Georgia. In addition to this trekking vest, look for hand-embroidered headcovers, birder-worthy hats and even a pair of groovy binoculars.
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Previous Next Pause Play Johnnie-O Performance Jersey Polo – The Jumpsuit $105
The coastal-cool performance brand’s Azalea collection includes elevated staples to celebrate the start of majors season for men and women. In addition to a variety of prints—including this caddie microprint—there are petal pink quarter zips, emerald-green trucker hats and a super cool golf tee where the Johnnie-O icon swaps its surfboard for an azalea tower.
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Previous Next Pause Play Stitch Golf Monte Carlo In Bloom $98
Stitch’s Azalea Collection features a variety of blossoming polos and embroidered hats, as well as heritage green golf bags packed with all the momentum, sport and class of the first major. This whimsical headcover is one of our favorites: colorful azaleas bedeck a woodsy script that cheers any golf bag all season long.
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Previous Next Pause Play Renwick Azalea Print Quarter Zip $118
The women-owned sportswear brand features a robust collection Augusta-inspired garb, affectionately dubbed the “Spectator Collection.” Springy gingham performance skirts and tops, caddie-suit-inspired dresses, pink-and-green knitwear and headovers, and, of course, azalea prints as seen on this layering piece. For a cheeky favorite, see the luxe sustainable cotton sweater playfully reading “spectator,” blazing along the front.
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Previous Next Pause Play Rhoback Horizon Block Performance Q-Zip $138 And for the gentleman, a quarter zip that also serves as a color story, telling the narratives of spring golf in Augusta through the ages. If its a bolder note you’re after, check out the brand’s full azalea collection, complete with wildflowery micro-prints bedecking performance polos, hoodies, and more. Read More Buy Now 1 / 1 
Previous Next Pause Play Honors Golf The Clubhouse Travel Pullover $140 The Nashville-based brand’s classic travel pullover and pant set—previously only available in a highly curated capsule of neutrals—now gets a major (pun-intended) upgrade. The modal-based fabric is luxuriously soft yet sturdy, with just the right amount of stretch, ideal for golf (duh), errands, adventuring and more. Read More Buy Now 1 / 1 
Previous Next Pause Play Seamus Golf Alister Head Driver Head Cover $155 Also available in a mallet putter silhouette, this headcover is made from American melton wool and hand-finished in the brand’s Oregon workshop. The name and thoughtful design pays homage to Augusta’s mastermind, famed course architect Dr. Alister MacKenzie. Read More Buy Now 1 / 1 
Previous Next Pause Play OluKai Wai‘alae Men’s Leather Golf Shoes $160 The Hawaiian shoe brand has a whole host of Masters-themed sneakers and slip-ons to fit the needs of every style of golfer. We love this sandy upper and the azalea-forward “aloha” script along the sides. Read More Buy Now 1 / 1 
Previous Next Pause Play G/Fore Women’s G. 112 Stripe Kiltie Golf Shoe $225
And for the ladies, these street-style-inspired kicks boast just the right amount of color with a sleek, ivory upper made with durable, water-resistant leather. Don’t miss the outsoles though: gem-toned green and juicy pink in equal measures, adding a sartorial bounce to every step.
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Previous Next Pause Play Fujikura VENTUS Pimento Edition $350
Finally, the pimento cheese sandwich reference you didn’t know you needed. This ultra limited-release shaft is only available through the brand’s participating vendors, a list of which you can find on their site. Available in a blue and black bases, the multimedia bias core is designed to stabilize your game, offering max control, reliability and consistency.
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Previous Next Pause Play PXG Women’s Azalea Pink Players Glove $34 In addition to pink and green favorites for women and men, including one spectacularly color-blocked anorak, the PXG “Championship Collection” features bold prints and subtler essentials, like this petal pink golf glove, just a wink of Augusta azalea to brighten your spring plays. Read More Buy Now 1 / 1 
Previous Next Pause Play Asher Glove Caddie – Azalea $150
This leather golf organizer holds up to five of your favorite gloves, plus a valuables pouch for spare change, ball markers and other on-course necessities. The embroidered azalea is, of course, the pièce de résistance here, a floral reminder of golf’s storied, blooming traditions.
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This article was originally published on golfdigest.com
