Articles by Emma Francois

What’s behind the ‘intentionally disruptive’ trend of golf brands partnering with food, liquor and (now) cannabis companies?

Increasingly, we’re seeing golf brands, new and established, find creative partners with well-known food and beverage companies—and Bad Birdie’s recent release took it up a notch by including an exclusive beer in addition to the beer-inspired collection. The collaboration marking yet another hallmark of a larger trend in fashion, marketing, and sportswear that is making Read more…

How Rickie Fowler’s hat at The Sentry is giving back to Maui wildfire relief

In August 2023, wildfires in Maui killed over 100 people, leaving thousands more displaced and causing an estimated $5 billion in damages. The community and natural life are still recovering from the disaster, and a collaboration between Puma, Rickie Fowler, and Maui artist Wailani Artates looks to raise awareness and funds to support the ongoing Read more…

Everything you need to know about Tiger’s sunglasses—now on sale

Tiger Woods returned to competitive play in December at the Hero World Challenge and PNC Championship, but there was a recent non-playing appearance from the 15-time major winner that caught our fashion attention. More From Golf Holiday Golf Be the most festive golfer in your group with these festive winter golf looks Style Tips The Read more…

Be the most festive golfer in your group with these festive winter golf looks

We know it’s the season of goodwill and merry, but if you do need a little dress-up help to out-jolly your foursome, we’ve got you covered. From novelty goods like bedazzled Santa ball markers to candy cane scented sunscreen chapstick, to classic options like 3D ugly sweaters and pine-covered sunglasses, these apparel, gear, and accessories Read more…

Best Gifts for Golfers 2023: What to get the female golfer in your life

If you’re not sure what to get the ladies on your holiday shopping lists, this roundup includes great gift ideas for the women in your life who love golf, whether you’ve known them for twenty years or twenty minutes. With personalizable gift ideas like fashion-forward golf bags to upgrade her game to quirkier, novelty gifts Read more…

The best last-minute golf ideas under $100

Whether you’re looking for a mid-size accessory for your golf-obsessed co-worker, or an extra stocking stuffer for a loved one, we’ve rounded up some of our favorite apparel, gear, and novelty gifts that won’t break the bank. From cashmere blend performance socks to elevate your winter golf game to stylish colorful lunch sacks to keep Read more…

Ping teams up with Atlanta fashion house Hideoki on upscale golf apparel and accessory collection

The sleek logo design for the inaugural collaboration between Ping and Hideoki Bespoke is telling: a fine needle, wielded like an expertly crafted golf club, slicing through air in curves reminiscent of the most artful swings of golf legends. Just launched, the 60-piece capsule draws from the technicalities of American-founded Ping with the contemporary, sophisticated Read more…

Our 10 favorite golf products that support the fight against breast cancer

As October is Breast Cancer Awareness Month, thousands of organizations in the golf world and beyond are doubling down on their support for the education, detection, prevention and treatment of breast cancer. In the golf space, favorite brands have teamed up with organizations to donate a percent of sales and help spread awareness. From apparel Read more…