LIV Golf Investments, the new entity focused on making strategic investments in golf, has announced the C-Suite appointment of Will Staeger as chief media officer. Also joining LIV Golf Investments’ leadership team are Slugger White [pictured], vice-president of rules and competition management and Jane MacNeille, vice-president of communications.
Staeger, an experienced executive in the sports and entertainment industries, brings more than 25 years of experience managing media rights deals and production groups for iconic brands. He has overseen acquisitions, production, streaming, and event divisions for companies such as ESPN, Endeavor, WWE, and Dick Clark Productions. Staeger’s most recent role was at Endeavor, where he managed original production before overseeing the company’s NeuLion acquisition, later renamed Endeavor Streaming, as President of that division. Prior to Endeavor, Staeger managed all production strategy for WWE as executive vice-president during the launch of the company’s premium OTT platform.
“Each of us at LIV Golf Investments has one shared mission – to holistically improve the game of golf at every level – so I am elated to have the opportunity to join Greg Norman and his team to achieve that goal,” Staeger said. “The innovation we will bring to production will excite and entertain fans in every corner of the globe. I look forward to unveiling our plans very soon.”
Further strengthening LIV Golf Investments’ leadership team are the additions of White and MacNeille. Widely respected in the world of golf, White recently completed a legendary 40-year career as a rules official for the PGA Tour. MacNeille, highly regarded in the marketing communications sector of the golf industry, has 15 years of experience, having most recently spent seven years as head of communications at the Greg Norman Company.
“As we pursue our goal of enhancing the global golf ecosystem, we are focused on building upon our strong foundation of sustainable growth, and are pleased to welcome Will, Slugger and Jane to the leadership team,” Norman said. “Their combined experience and expertise will be invaluable and instrumental, guiding LIV Golf Investments into the future.”
All three team members have transitioned into their new roles. Staeger and MacNeille will report to chief commercial officer, Sean Bratches, and White will work under chief events officer, Ron Cross.
LIV Golf Investments is building an exceptionally talented team of distinguished professionals from golf, sports and entertainment with deep experience in event operations, marketing, sponsorship and broadcasting. These new appointments follow the announcement last week naming Sean Bratches as chief commercial officer and Ron Cross as chief events officer. Additional leadership announcements are to follow.
