Bridgestone made some news when it signed Tiger Woods to an endorsement contract, but it was Hudson Swafford who gave the company its first win in 2017.
Golf ball manufacturers are aware of a few things. Among them is the fact that consumers often base their decision based on economics as well as performance characteristics. Perhaps that’s why Callaway has unveiled multiple new ball offerings covering a wide range of price and performance levels.
The new Ping i200 iron features a face that’s 30 percent thinner than its most recent predecessor, but here’s the thing: that thinner face isn’t just about flexibility and distance, it’s about forgiveness and feel.
When reports surfaced in mid-December that Bubba Watson would use a Volvik golf ball in 2017, a spokesman for the company said, “I can’t confirm or comment at this point.” Watson, however, erased any doubt in Hawaii as he readied for this week’s SBS Tournament of Champions, saying he signed a contract with Volvik on New Year’s Day to play the company’s ball.