All three Apex irons have cupfaces designed by artificial intelligence and tungsten encased in urethane with microspheres (tiny bubbles of air within the urethane).
The Callaway Epic, the company’s most successful driver franchise since the introduction of the Great Big Bertha in 1995, looks to have three new models on the verge of being introduced to start the new year.
Partnering with HP & Parmatech, Cobra also is using 3D printing to design, prototype and test multiple iterations of a product much faster than conventional methods.
Feverishly anticipated by many, decried by others, golf products have relentlessly pushed forward technologically throughout Australian Golf Digest’s 50 years, a time that’s probably seen more innovation in each successive decade than in the preceding century.