How Rory McIlroy ‘stumbled upon’ an impromptu ball change

Prepping for the AT&T Pebble Beach Pro-Am, McIlroy casually hit a few of the 2024 version of TaylorMade’s TP5 ball around the green and began to notice a distinct difference in feel as the ball came off the face of his wedge.

Bridgestone e12 Series golf balls: What you need to know

The latest iteration of Bridgestone’s e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data gleaned by the four-million-plus ball fittings conducted by the company.

Titleist Pro V1 and Pro V1x: What you need to know

The new Titleist Pro V1 and Pro V1x both feature a faster high-gradient core, reformulated to maintain low long-game spin, increase ball speed and add spin on shots into and around the greens.