Looking to learn what you need to know about the latest new products from Cleveland? These handy thumbnails will keep you up to date on the company’s new releases across all club and ball categories.

Launcher XL 2 drivers: The Cleveland Launcher XL 2 drivers, including standard and draw models, push the boundaries of the rules that limit size to create more forgiveness through extreme perimeter weighting. The two heads also feature face designs and internal weighting modelled on computer simulations of the probable impact patterns and optimised ball flight of average golfers. (Price TBA. Available at retail from January 19.)

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Launcher XL 2 fairway woods, hybrids: The Cleveland Launcher XL 2 fairway woods, hybrids and combination “Hy-Wood” continue the theme of the drivers by emphasising larger dimensions to create more stability. Individually, each raises the moment of inertia from previous models, largely through the bigger bodies and more specifically how the internal weighting is distributed. Developed through an artificial intelligence platform that simulates millions of impacts, optimisation software helps determine how much and where to position the internal mass to help shots launch higher with more forgiveness on off-centre hits. Sole rails are tapered from back to front to smooth turf interaction. The degree of taper helps the leading edge stay closer to the ground for a more effective impact. The faces here also provide more ball speed thanks to alternating stiff and flexible regions surrounding the perimeter. Finally, the Hy-Wood sits as a mix of fairway wood size, forgiveness and ball speed with the shorter shaft length and increased control of a hybrid. It adds more sole relief for easier contact on lofts that equal traditional 5 and 7-woods. (Prices TBA. Available at retail from January 19.)